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Vol.1 (2007/3) >

Title :沖縄型健康保養観光の展望 : 健康科学と観光の融合を目指す当分野の先行的研究事例
Title alternative :New Horizon of Okinawan Tourism : Approaches to Health Relaxation Tourism in Okinawa
Authors :平良, 一彦
荒川, 雅志
笠原, 大吾
Authors alternative :Taira, Kazuhiko
Arakawa, Masashi
Kasahara, Daigo
Issue Date :Mar-2007
Abstract :When Okinawa tourism is in the process of quantitative and qualitative change, it is now strongly expected to utilize healthy resources of "Longevity Prefecture Okinawa" and establish unique tourism for health and recuperation. Now we are scientifically evaluating subjective and objective effects using keywords such as "natural environment of Okinawa," "Spiritual climate," "healing," "health of mind and body" and "food," and trying to contribute to development of health and recuperation tourism program and business in Okinawa. We use intellectual resources of the University of Ryukyus and develop the tourism program in collaboration with private sectors. We also conduct basic experiments on use of marine resources of Okinawa for spa. Spa and esthetic technology and branding will greatly influence the future stay-type tourism. One of our goals is to increase the level of the spa and esthetic technology and branding. We are making our efforts to achieve the goal and constantly getting results. This paper will show some of our achievements.
Type Local :紀要論文
ISSN :1881-6762
Publisher :琉球大学法文学部
URI :http://hdl.handle.net/20.500.12000/495
Citation :琉球大学観光科学 = Journal of tourism sciences. University of the Ryukyus Vol.1 p.137 -149
Appears in Collections:Vol.1 (2007/3)

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